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dfwairport.com - Park Place

Oct 2017

Park Place

Park Place Dealerships opened its newest location, Jaguar Land Rover DFW, on July 1. Located on the south side of Highway 114 between Main Street and Texan Trail Parkway, the dealership sits on eight acres near the Northwest Logistics district development on DFW property.

Park Place has moved its Jaguar dealership from Plano and has added the Land Rover brand to its portfolio.

“Northeast Tarrant County has been growing at a great rate since we opened the Lexus dealership in 2000,” said Ken Schnitzer, chairman of Park Place Dealerships. “We moved our Mercedes-Benz dealership from the Mid-Cities to Grapevine in 2012 and we recently broke ground on a Porsche dealership which we plan to open next year. To say we love doing business in this area may be an understatement.”

Jaguar Land Rover DFW is a two-story, LEED-certified facility.  As part of its dedication to customer’s needs, the dealership includes 34 service bays, an 18-car service drive, a 12-car showroom, and a 2,800 square-foot carwash.  Jaguar Land Rover DFW will also have approximately 70 employees.

“We will be adding jobs as we begin to assess new positions that will be needed to best serve our clients in the Park Place manner,” remarked Jordan Case, President of Park Place Dealerships.  “We are always looking for people who enjoy taking care of others and working in an environment where they are valued.”

The Park Place brand has become synonymous with offering clients a high-quality ownership experience. The company continues to be recognized locally and nationally with top honors for its customer service, sales, and excellent processes. 

Park Place Jaguar was named a recipient of the 2016 Pride of Jaguar Retailer Excellence five years in a row. Only 16 of the 162 Jaguar dealers across the United States were selected based on being top performers in three core business categories: customer advocacy, sales, and business excellence.  Out of the 16, only one Jaguar retailer is awarded the esteemed Marque of Distinction title for being the top retailer for its brand. Park Place earned the Marque of Distinction three years in a row. 

Jaguar Land Rover

Jaguar has a strong following for its vehicles including the XE and F-PACE, the first SUV in the brand’s history. Land Rover is an iconic brand and introduced the new Range Rover Velar at the New York Auto Show which went on sale this summer.  Jaguar Land Rover recorded one of its best sales months in May with sales for both brands up 14 percent over May 2016. Year to date, Jaguar Land Rover is up 22 percent in the United States.

Park Place Dealerships

Ken Schnitzer founded Park Place Dealerships 30 years ago with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,000 people and operates 16 full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, Lotus, Rolls-Royce, Bentley, McLaren, and Maserati. Park Place will open a new Grapevine Porsche dealership in 2018.  For more info, visit parkplace.com.