The signs of change are evident at DFW… literally.

DFW guests entering the Airport on International Parkway will now find a much easier way to locate their parking product or departure/arrival gate. As part of its $18 million signage program, DFW has unveiled new roadway signs along International Parkway, the main thoroughfare through the Airport.

The new signs are designed to provide guests with key decision-making information early and often during their drive through the Airport. The signs communicate parking prices and locations and alphabetical airline directories for each terminal in advance of all exits instead of on the exit signs themselves. The airline terminal directories appear shortly after the parking plazas, and again prior to the appropriate terminal exit, so that the terminal locations for each airline are reiterated. Guests will see their destination repeated right up to the appropriate exit.

The new signs have switched to an easy-to-read reflective blue background with white lettering, which is easier for guests to read during both day and night. The lettering has been increased in height by 60 percent. With the changes, a driver is now able to read a sign nearly 100 feet farther away than with the old signs. The extra distance gives drivers time to make a decision as to where to exit and what lane to be in.

The “P” icon has also debuted on DFW’s new roadway signage. The “P” is the international symbol for parking that is recognized around the world. This symbol is associated with each parking product available to DFW guests when they enter the Airport, making roadway signage quicker and easier to read.

Identifying the correct terminal is now easier as well, with new terminal identifiers. The terminal names remain the same, A, B, C, E and soon DFW’s international terminal D, but with the new roadway signs, each terminal identifier is outlined in a bright yellow box.

A total of 150 new signs have been installed along International Parkway, and work will soon begin to replace signs on the carousel roads, service roads and on Airfield Drive, the road that circles the central terminal area.