DFW is proud to bring
home the top honor in each of three categories at the 2nd Annual
Excellence in Interactive Marketing Awards hosted by the DFW
Interactive Marketing Association.
More than 300 interactive marketing professionals gathered at
the Dallas World Aquarium on the evening of March 5 as DFW faced
global marketing heavyweights such as MSN, Yahoo, JC Penney,
American Airlines, Sabre, Verizon, PepsiCo and Mary Kay. A total
of 13 awards were given out, and DFW led the list of honored
companies as the only organization to win as many as three awards.
The Airport's entries highlighted programs and promotions that
have been implemented to enhance the overall travel experience
of DFW's guests, providing them with essential travel information
before they arrive at the Airport. DFW is committed to improving
customer service at every stage of the travel process, and the
awards are a testament of the Airport's continued success in
this area.
DFW is proud to have swept the ceremony, receiving the top
prize in all three categories entered:
This category showcased the best ability to deliver a unified
message across multiple media. The entry detailed the assistance
DFW provided its guests in the first travel experience for
many since September 11, including the much needed passenger
assistance provided by Airport volunteers, giveaways such
as stress balls and newspapers, holiday travel tips and news
on the Airport's website - dfwairport.com - and extensive
media promotion. The campaign was the largest holiday travel
initiative of any airport in the country and a focal element
in DFW's continued rebound and recovery.
This award was given to the most innovative and effective campaign
to promote and assist the advancement of Internet-based products
or services. DFW's advertising effort encouraged guests to visit
dfwairport.com for the most up-to-date information to make their
trip through DFW a little easier and less stressful. By positioning
dfwairport.com as a guest's "own personal airport terminal"
and providing the necessary travel information in advance, guests
are able to eliminate many of the potential problems that may
occur along the travel process. Web site features that were
highlighted in the ad campaign included real-time flight information,
parking availability, terminal guides and concessions locations.
The honor for this category was given to the most innovative
and effective use of an online channel for public relations,
media relations strategies and tactics. Since September 11,
America's airports have been on the front lines of the war against
terrorism. A key component of that war is communication and
information, and DFW used dfwairport.com more effectively than
any airport in the country to combat fear and misinformation,
and effectively communicate information regarding the shutdown,
status, and start-up of operations at the world's third busiest
airport.
The awards are a great honor to the Airport as they were judged
by the Metroplex's top marketing executives, highlighting DFW's
dominance in marketing and advertising among the most competitive
and successful marketing companies in North Texas. They also
show the Airport's commitment to providing quality customer
service to its guests via all interactive media such as dfwairport.com. |
