As DFW continues to develop programs to meet its guests’ current and future travel needs, a new brand image was introduced to reflect the major changes occurring at DFW. The new branding reflects the Airport’s international appeal, customer focus and business-like management, giving it a distinctive identity. The "airstream" in the new logo represents the sense of flight and freedom that air travel provides the DFW traveling public.

The Airport is investing $2.6 billion in the development of its infrastructure over five years to enhance its status as a world-class transportation facility. Improvements consist of a state-of-the-art, bi-directional Automated People Mover system that will transport passengers between terminals in an average of five minutes; a 23-gate, consolidated International Terminal D that will boast a new 300-room Grand Hyatt Hotel; and significant airfield improvements such as three runways extensions. All projects will be completed by Spring 2005.

DFW continues to implement additional customer service amenities throughout the Airport as it reaffirms its commitment to providing world-class customer service to each and every guest. New enhancements include upgraded parking facilities such as the addition of covered parking at Remote Parking for Terminal B, a Courtesy Patrol Program that provides vehicle assistance in DFW parking areas (currently underway at Terminal B parking areas), and terminal aesthetic enhancements. Future projects include a Guest Services Center that will provide the traveling public with a professional and comfortable environment to work or relax while waiting for their flight, a Children’s Play Area for young passengers and their parents to enjoy a fun-filled activity center, and the addition of approximately 15,000 parking spaces over the next three years.

The Airport is also committed to providing quality air service for the benefit of its travelers. DFW currently provides nonstop service to more than 160 destinations worldwide on 29 passenger carriers and offers more than 60 daily nonstop international departures to cities in Canada, Mexico, Central and South America, the Caribbean, Europe and Asia. The presence of important airline alliance partners such as oneworld and SkyTeam enables DFW passengers to make convenient connections to almost any city around the world.