There is no doubt that DFW travelers benefit when airlines
add nonstop service from the Airport to international
destinations. Nonstop service provides quicker and more
convenient access from DFW to the rest of the world. Travelers
do not have to connect through other airports in order
to reach their final destination, and, as result, they
save time and avoid hassles. In addition, the greater
the number of nonstop international destinations that
DFW offers, the greater the choices for DFW travelers.
But DFW travelers are not the only ones who profit
According to a recent study, the impact generated from
international service at the Airport is a valuable contributor
to the local economy. In fact, current international
service at DFW contributes approximately
in direct and downstream expenditures to the Metroplex
economy. Furthermore, international service expected
to be added by 2005 is projected to generate between
in additional economic
impact!
SH&E evaluated the economic benefits of international
air service to the Dallas-Fort Worth Metroplex area
based on the following six factors:
Primary Impacts
- Foreign Visitor Expenditures This
amount is based on the number of foreign visitors
traveling on direct international flights, and the
estimated average spending per visitor while in the
local area. It includes expenditures by foreign visitors
on lodging, meals, entertainment, retail purchases,
and ground transportation.
The amount of expenditures varies by the visitors
country of origin. Daily spending habits and the length
of the stay vary significantly from country to country,
contributing to the variations. In addition, more
foreign visitors travel on foreign flag carriers than
on U.S. carriers. As a result, foreign air carriers
are likely to generate a more significant visitor
expenditure impact than a U.S. carrier.
- Air Carrier Expenditures This amount
is an estimate of the expenditures each air carrier
incurs while in the DFW region, on- and off-airport.
It includes airport fees and rentals, fuel/oil purchases,
employee compensation, and other operational expenses.
Spending amounts differ depending on the nationality
(flag) of the carrier because of the home of the flight
crew.
Travel Agent Revenues This amount is
based on estimated commission levels and travel agent
utilization for the Dallas-Fort Worth Metroplex area.
Approximately 70 percent of DFW originating passengers
will book their travel through local travel agents with
an average commission estimated at 9.5 percent. Flights
operated by U.S. carriers tend to have a more significant
impact on local travel agent revenues because they carry
a higher share of U.S. travelers.
Passenger Time-Savings Benefits From Direct Air Service
Routes This factor is based on estimated
passenger time savings from less circuitous routings,
with time values based on guidance furnished by the
U.S. Department of Transportation and endorsed by the
Federal Aviation Administration (FAA). The idea behind
this factor is that if direct international services
currently operating form DFW were not available, local
residents would spend valuable extra time reaching their
destinations by connecting through other airports.
Growth of Exports (not including foreign direct investment)
This amount is a estimated using an econometric
model that explains the relationship between local exports
and their primary economic drivers. It includes DFW
Metroplex income growth, foreign exchange rate fluctuations,
changes in foreign demand for U.S.-produced goods, and
changes in available nonstop seats to international
destinations.
Induced Impact
Subsequent Downstream Rounds of Spending
This amount includes the additional downstreams that
occur throughout the local economy following the direct
on- and off-airport expenditures by airlines and passengers,
such as visitor expenditures, air carrier expenditures
and travel agency revenues.
For each direct expenditure item, SH&E calculated
the resulting indirect expenditure amounts by applying
multipliers specific to the spending category. Over
$1 billion of the existing economic impact results from
induced spending.
DFW Airport currently generates an astonishing $2.3
billion in annual local economic impact as a result
of international passenger service; air cargo service
accounts for an additional $34 million. Services added
over the past three years alone are estimated to have
contributed over $930 million to the local economy each
year.
Passenger flights to and from Europe represent the
largest portion of the estimated economic impact, accounting
for about one-third of the amount but only about one-fifth
of the available international seats. A new Asian flight
can potentially generate $300 million, while a new European
flight has an estimated potential impact of up to $170
million. The most significant cargo flight is Lufthansas
nonstop Frankfurt services, producing an estimated $7.9
million annually.
The purpose of the study was to determine the value
of current and likely future international air services
to DFW Airport. By doing so, DFW is able to understand
the value of additional services that could be made
possible by infrastructure improvements. The Airport
can decide what improvements are favorable based on
this information. Because of the study, DFW also is
able to focus its marketing efforts on international
destinations that would show proven benefits to the
Metroplex.
As a result, the entire Dallas-Fort Worth Metroplex
wins.
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