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DFW Airport launched a world of cargo opportunities
with the opening of its International Air Cargo
Centre in January 1999!
This Valentine's season, Dole Fresh Flowers takes
advantage of the many opportunities offered by
DFW Airport by operating from the new facility.
Because of DFW Airport, Dole is able to provide
some of the freshest flowers to its customers!
Fresh flowers shipped northbound from South America
is one of the top perishable commodities in the
U.S., and DFW Airport is committed to gaining
business in this area of cargo. Currently, DFW
is aggressively targeting top flower carriers
to increase business at the Airport in this market,
including Fine Air, Tampa, ATC, LanChile and Grupo
TACA.
DFW Airport boasts extraordinary and unique facilities
to attract companies that distribute perishable
goods. As a result, DFW can market direct air
routes from South America instead of through a
third country. These direct routes save time and
money for cargo distributors, and enable the freshest
goods to reach the U.S. and the customer. A company's
success at DFW is virtually guaranteed!
Phase I of DFW's new International Air Cargo Centre
is a 205,000 square-foot warehouse located at
the northwest end of the Airport. It contains
a remarkable 30,000 square feet of refrigerated
storage space (perfect for storing freshly-cut
flowers) and 48 truck dock doors. The facility
also accommodates international cargo carriers'
wide-body operations, including 747's and DC-10's,
with its ability to park up to four wide-body
aircraft at the center simultaneously.
DFW Airport also offers numerous other advantages
for cargo distribution. In March 1999, a new state-of-the-art
2,400 square foot International Perishable Treatment
Facility was added to support international cargo
growth. In addition, DFW's strategic central location,
unmatched transportation facilities and fast efficient
service places it as an excellent Airport for
routing cargo. In fact, 98 percent of the U.S.
population can be reached via truck from DFW within
48 hours or less.
This incredible short distance to market can
extend the shelf life of perishable products such
as flowers from 24 to 72 hours, resulting in increased
sales opportunities, improved profit margins,
and enhanced customer service! Cargo businesses
that distribute perishable items realize the importance
and uniqueness of DFW's advantages to their operations.
Challenge Air Cargo leased DFW's entire International
Air Cargo Centre when it opened over a year ago.
The cargo carrier handled shipments of freshly
cut flowers and other perishables from Latin America
inbound to the United States.
Challenge's tonnage grew from 105 tons to 534
tons (more than 400 percent) while at DFW! The
airline provided DFW with its first all-cargo
carrier to Latin America and enhanced the Airport's
position as a growing gateway to Latin America.
Challenge's success paved the way for future cargo
success for other companies, including Dole Flowers.
Dole also realized the importance of DFW's advantages
in its business, and occupied the facility after
Challenge's departure for its flower distribution
operations during the Valentine's holiday.
John Rau, warehouse manager for Dole Flowers,
reaffirms the vital role that DFW Airport plays
in the company's operations. "DFW Airport
plays an integral part in the success of our distribution
center. Because of its strategic geographical
location and the number of outbound flights each
day, we are able to provide same day service to
most of the floral wholesalers in the United States."
Same day service equates to happy customers!
This Valentine's season, Dole flies its flowers
to Miami from South America. The flowers are then
trucked to DFW and stored at 32 degrees Fahrenheit
in the Airport's refrigerated storage space in
the International Air Cargo Centre to keep them
as fresh as possible. The flowers are shipped
out to its customers via truck and air to cities
in Texas, west of the Mississippi, and into some
parts of Canada.
Dole is extremely interested in direct flights
from South American countries such as Columbia
and Ecuador, the company's primary sources of
flowers. The company is concerned about the turnaround
time of its flowers so that its customers receive
the freshest ones possible, and continually strives
to reduce this time. Direct flights from South
America to DFW Airport would amount to approximately
2- to 3-days savings in travel time, which results
in a better product for Dole's customer.
During this busy Valentine's season, Dole Flowers
and DFW Airport are proud to bring some of the
freshest flowers to the United States. DFW Airport
looks forward to providing more direct routes
from markets that supply perishable goods such
as South America to help companies like Dole Fresh
Flowers bring the freshest products to its customers
- signed, sealed and delivered.
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