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Secondary Colors

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The secondary color palette consists of a bright range of colors and a muted range of colors. On most applications, the DFW brand will be staged on a white background. When the brand is staged on a non-white background, any secondary color may be used. For each color a Pantone®* equivalent is provided. Utmost care and attention must be made to ensure precise, quality reproduction of color on all paper stocks and materials.

BRIGHT RANGE OF COLORS
The bright range consists of seven vibrant, highly visible colors. These colors should be used in communications materials such as websites and recruitment advertising, or on promotional banners and signage. Each of these colors may be used as a single color background or in small, select harmonious groupings. Do not create any gradients or rainbow effects with these colors. 

color5_50x50.gif

Yellow

Coated:
Pantone:
1235C
0/27/76/0

Uncoated:
Pantone:
1225U
0/15/60/0
color6_50x50.gif

Orange

Pantone: 151
0/43/87/0


 
color7_50x50.gif

Red

Pantone: 485
0/100/91/0

 
color8_50x50.gif

Magenta

Pantone: 226
0/100/0/0

 
color9_50x50.gif

Purple

Pantone: 266
94/94/0/0

 
color10_50x50.gif

Green

Pantone: 361
76/0/91/0
 
color11_50x50.gif

Yellow Green

Coated:
Pantone:
390C
18/0/100/6

Uncoated:
Pantone:
381U
18/0/91/0

MUTED RANGE OF COLORS
The muted range consists of six subtle, neutral colors. These colors should be used in business and official communications materials of a less promotional nature. Each of these colors may be used as a single color background or in small, select harmonious groupings. 

color12_50x50.gif

Pale
Blue

Pantone: 7457
12/0/2/0
color13_50x50.gif

Pale Lavender

Pantone: 649
18/6/0/0
color14_50x50.gif

Pale
Green

Pantone: 621
15/0/11/0
color15_50x50.gif

Light
Gray

Pantone: 7542
10/0/3/16
color16_50x50.gif

Medium
Gray

Pantone: 7544
10/1/0/40
color17_50x50.gif

Dark
Gray

Pantone: 7545
23/2/0/63

* PANTONE Matching System® and PANTONE® are trademarks of Pantone, Inc., and represent the check standard trademark for color reproduction materials.

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