Never extract elements from the Logo. The Airstream and DFW Gradient Blue may be used separately but only on specific applications shown in these guidelines and with authorized artwork. Never create a new application with these elements without consulting Brand Specialist, Pam Ervin-Davis.

The DFW Logo should always be surrounded by a generous amount of clear space, free of any text or imagery. The example shown here illustrates the minimum amount of clear space around the Logo. Clear space is measured by half (.5) of the height of the Logo (x).

(Exceptions are made to this clear space rule on signing applications and on some merchandising or giveaway items where imprint space is extremely limited.)

The minimum reproduction size of the Logo is based on its width. The Logo must never be less than 1" wide.

The official color of the DFW Logo is DFW Gradient Blue. Every effort must be made to technically reproduce this gradient in all reproduction methods. This gradient is achieved by combining two match colors, CMYK or RGB equivalents, or appropriate color equivalents for special applications. When reproduction of the gradient is not technically feasible, or printing is limited to a single color, the logo may be reproduced in alternate colors, DFW Solid Blue or Black.

Utmost care and attention must be made to ensure precise, quality reproduction of color on all paper stocks and materials. Please see Color Palette in this section for color guidelines. Logo artwork is provided in the Downloads section. Please see Download Instructions to ensure you are selecting the correct Logo artwork file.

On most DFW applications the Logo will be staged on a white background. When the Logo is staged on a non-white background, follow the examples shown on this page to ensure the proper colors are used. All Logo artwork includes an integral outline that ensures proper separation between the Logo and the background on which it is staged, at any reproduction size. Do not alter the thickness of this outline. Any approved color version of the Logo may be staged on a color or black and white photograph, on an area that does not contain any busy imagery.

No other color backgrounds or Logo color versions, other than those shown, are allowed without approval by Brand Specialist, Pam Ervin-Davis. Please see Color Palette in this section for color guidelines.

Logo color: DFW Gradient Blue
Always stage the logo on the darkest area of the gradient

Logo color: DFW Gradient Blue, DFW Solid Blue and Black

Logo color: DFW Gradient Blue and DFW Solid Blue

Logo color: Black