Acronym
The abbreviation "DFW" for "Dallas/Fort Worth International Airport"

Airstream
Illustration line art in the DFW Logo

Brand (Brand Identity)
A brand is a combination of attributes symbolized in our new logo and identity system. When implemented appropriately and consistently a brand identity creates awareness and preference.

Clear Space
Space around the logo free of text or imagery

CMYK
Cyan, magenta, yellow and black formulation for four-color process printing

Configuration
Fixed arrangement of the logo, logotype and tagline

Downloads
Digital files, such as logo artwork and application templates, available through the Online Brand Identity Guidelines

Font
Typeface in digital format

Gradient
Blend of two colors

Logo
Artwork consisting of the DFW acronym and the Airstream contained within a rectangular field of DFW Gradient Blue

Logotype
Artwork for the airport legal/communicative name - Dallas/Fort Worth International Airport

Pantone®
Pantone Matching System (PMS) refers to specific formulations of ink colors

pdf
Portable Document File for on-screen viewing of specifications; may be printed

RGB
Red, green and blue formulation for on-screen color

Tagline
Special promotional message for DFW­ "The World Connected"