The examples shown on this page illustrate the basic layout principles of full-color and black and white recruitment ads. Although specific ads will vary in size and content, the basic organization of elements will be the same for all. For further technical specifications on ad layouts, see the Downloads section.

The DFW Logo & Logotype will always be staged in the upper left corner of the ad with sufficient clear space between it and other graphic elements. Extending below the Logo are two vertical columns. The left column, in alignment with the DFW Logo, contains the job position description and optional space for a photograph. Typography in this column is flush-right with the Logo.

The right column, in flush-left alignment with the Logotype, contains elements such as a headline, photography or text. Typography in this column is flush-left with the Logotype.

Typography for headlines and text is Avenir in the weights shown in the specifications. Color for typography is Black. On full-color ads the headlines may be a color chosen from the Secondary Color Palette.