This shall be used as an outline for any brochure completed and distributed to the DFW traveler.
The basic format of the passenger brochure is 11” x 14”, folded into 8 sections. The cover is composed of a title, two rectangular boxes, an international symbol, color photography, DFW logo, and a tagline (optional).
The title should be composed of an imperative verb such as “Fly,” “Park” or “Shop & Eat.”
Below the title is a gradient blue rectangle, ending with another rectangle consisting of one color from the color palette.
An international symbol (i.e., “P” for Park) can be positioned on the second rectangle. For example, the “P” on this example denotes parking.
A color photograph is placed directly below the two rectangles. Photographs should be related to the purpose of the brochure.
Any colors implemented throughout the brochure should come from the color palette, excluding colors contained in the photographs.
The gradient DFW logo is placed on the lower right hand corner of the brochure. As an additional option, the DFW tagline “The World Connected” may also be used. To download the official DFW logo with tagline, please refer to the Downloads section.
The Airport’s website, www.dfwairport.com, should be referenced in the brochure as a resource for additional information.
As with any other DFW branded document, white space and clear space should always be observed. For more information on white space and clear space rules, please refer to the DFW logo section.
For complete artwork, including print/paper specifications and a .psd document, please refer to the Downloads section.
For questions, please contact Brand Specialist Pam
Ervin-Davis
at 972 574 8770 or
Sharon McCloskey at 972
574 0858.
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