The following guidelines should be followed for an annual report completed and distributed by DFW Airport.

The annual report is an official legal document, and therefore should have the official DFW logo with logotype. For four-color publications, the gradient logo should always be used. The black and white logo may only be used for a two-color piece.

The back cover contains the Airport’s address, specific department name (optional) and web site address. All items should be right-justified and positioned at the upper or lower right hand corner of the page.

The color background for both the front and back covers must be from within the color palette. Additional colors implemented throughout the annual report should also come from the color palette, excluding colors contained inside photographs.

As with any DFW branded material, the use of Avenir font should be consistently applied throughout the document. In addition, clear space must always be observed around the logo. For additional information on fonts and clear space guidelines, please refer to the DFW logo section.

To view an example of an annual report, please click here.

For questions, please contact Brand Specialist Pam Ervin-Davis
972 574 8770 or Sharon McCloskey 972 574 0858.