DFW Airport Identity Guidelines

FORD F-150

Most service vehicles require simple identification using the DFW Logo with the service department name. This page illustrates how these two elements are applied on a pickup truck; these same principles apply to other vehicle types, such as cars and vans. For any questions, contact:
Brand Specialist, Pam Ervin-Davis 972 574 8770 or
Sharon McCloskey 972 574 0858.

FORD F-150

Truck with DFW Logo and a single-line department name

Layout and Clear Space
Single-line department name

Truck with DFW Logo and a double-line department name

Layout and Clear Space
Double-line department name

Brand identification of service vehicles consists of the DFW Logo and the airport department name, applied to the driver and passenger doors. The Logo should be horizontally centered on the door with a sufficient amount of clear space between it and the door and window edges, mirrors, and door handles.

The Gradient Blue DFW Logo, without the Logotype, is applied in vinyl decal. Color matching of the Gradient Blue Logo shall be based on Coated versions of Pantone chips. The white border on the Logo should always be maintained, whether the Logo is to be applied to a white or colored vehicle.

Positioned below the Logo is the department name in Avenir 85 Heavy (for Macintosh) capital letters, applied in vinyl decal. The department name is arranged flush-right with the Logo, in the size and spacing relationship shown in the layout and clear space example on this page. Long department names should be arranged in two lines. The maximum line width is no more than 2x beyond the left edge of the Logo. Typography color on light color vehicles is Black. On dark or mid-value (40% tonal value or darker) vehicles the typography is white.

Do not apply any other graphic elements to vehicle, except for necessary safety or regulatory reasons. For specifications of the DFW Logo, clear space, Logo on color backgrounds, color palette and typography see the Identity section of these guidelines.