PUBLIC TRANSPORT VEHICLES

These vehicles are the most visible applications of the DFW Brand Identity within the airport environment. This page illustrates the general principles by which the identity elements are applied to a specific vehicle type. An illustration is available in the Downloads section. For further technical information, artwork and templates, contact:
Brand Specialist, Pam Ervin-Davis 972 574 8770 or
Sharon McCloskey 972 574 0858.
















 
APM LIVERY

The color treatment for APM cars is DFW Gradient Blue, which extends the entire length of the vehicle on the left and right sides. The front of the car is solid Light Blue and the rear is solid Dark Blue. For specifications of the gradient see the Color Palette page in the Identity section of these guidelines. Color matching of the gradient shall be based on Coated versions of Pantone chips.

Dual APM cars showing relative orientation of Airstream and DFW acronym
 
Left side view
Gradient extends the entire length
 
Right side view
Gradient extends the entire length
 
On the right and left sides of the car is a specially formatted version of the linear Airstream illustration applied in white vinyl decal. The size and cropping of the Extended Airstream is based on universal artwork for all vehicle types, provided in the Downloads section. Relative orientation of the Airstream, extending from the front of the bus towards the rear, is as shown in these scale drawings. It is applied uninterrupted over the passenger doors. Positioned beneath the passenger windows, adjacent to the Airstream, is the DFW acronym applied in white vinyl decal. Never apply the DFW Logo, DFW Logo & Logotype or any other graphic elements on the exterior of the car, including windows.
 
Back to top